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Archive for the ‘advertising’ Category

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It’s not just those fundamentalist, conservative, annoying Christians who are concerned about our western over-sexed culture…

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The US of A just spent $168 billion…

(or 152, depending on sources)

Might wanna read that again…

What did they spend it on?

Shopping… that’s right, shopping…

This makes me want to release a torrent of various expletives…

Each tax-paying American recently received hundreds of dollars to –yes– go shopping. The ridiculous rhetoric used for this was that of (as seen in the picture) ‘boosting our economy’. Why are they all smiling? Because you can rest assured, they all got rewarded (i.e. paid-off) wonderfully well by the various corporations that no doubt pushed this one through. (more…)

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There are a few, perhaps, who would answer this question with a casual (or insistent) “None. Get over it”, but most, I suspect, would agree: porn (obviously only for societies that have it) is a problem.

Some better questions would be ‘what kind of problem is it?’, ‘where does it come from?’ and ‘how do people deal with it?’

Jason Byassee has written an interesting article over at ‘First Things’ website. He refers to a book by Pamela Paul, ‘Pornified: How Pornography Is Transforming Our Lives, Our Relationships, and Our Families’, whose Times article titled ‘The Porn Factor’ begins with this synopsis of a ‘Friends’ episode: (more…)

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“In a free society, there has to be a happy medium between burqas and boobs on bikes.”

Tapu Misa has just written another great article discussing popular culture, advertising, sex and all that… Have a read of it here.

She’s in touch with both research and public opinion, and wonderfully expresses her own convictions without losing touch with those who may disagree with her.

Topical… Provocative… Well-informed…

That’s good journalism.

Keep it up, Tapu.

(the Title, ‘sex: taboo or tapu?’ was inspired by the coincidence that ‘tapu’ is not only the author’s name, but means ‘sacred’ [according to the concerned Tongan lady quoted in the article]…)

(EDIT: The video below shows a song by ‘Flight of the Conchords’ called ‘Business Time’ which is quite an interesting [and hilarious in my opinion!] parody of the difference between ‘real’ sex and the false notions seen in advertising, etc. – In my judgment, the song is actually making a good point, and not in an explicit way, so I think it’s safe for most people, but don’t watch if you’re easily offended…)

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I try to limit how often I quote individual bible-verses out of context, but this one is quite a hard one to twist into meaning something else…

Finally, brethren, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things.” – Phillipians 4:8 NASB

Your imagination is under attack.

No, this is not some silly alarmism or ‘boy that cried wolf’ nonsense. It’s true. If you live in a place where billboards, magazines, internet, shopping malls and television are the norm – in other words, if you are a Westerner – you are being influenced. You might as well be aware of it.

What we think about matters.

Now, most of us would agree without hesitation, but I wonder if we give much thought to it.

Whether we realise it or not, many decisions we make are the result of carefully planned attempts to ‘capture our imagination’.(1) Advertising works hard to capture our imagination. One of the main ways it does this is to try to get you to identify with the product/service being advertised. Once this is accomplished, when it comes time to make a purchase, you are much more likely to buy their brand, etc.

What I’d like us to notice, however, is that there is a ‘macro’ (large) reality to the ‘micro’ (small) example I just gave. For Westerners, there are so many products being offerred to us, so much hi-jacking of our thoughts, that we get de-sensitised to it. I once knew a missionary couple that came back from years of service in a so-called ‘developing country’ (developing into what, may I ask?), and went to ‘Wal-mart’ to get groceries. Upon entering the beverage aisle, they were stopped in their tracks. There were so many drink choices in front of them, they quite literally didn’t know what to do.

But we’re used to it, aren’t we?

The ‘macro’ reality for far too many of us is this: We are enslaved to a the Western standard of living.(2) Like it or not, you are simply expected to ‘have’ what ‘everyone else’ has.(3) You are expected to be an average Westerner. Complain, argue or disagree with the system, and you’ll get funny looks.

What I’m trying to suggest is simply that we are more influenced than we are ready to admit. I’ve been fond of saying – as I’ve heard from many others – that the best way to tell what you value is to look at your time/calendar and your money/spending. Another interesting value-indicator is this: what you talk about with your friends.

A friend recently vented to me how frustrated he was that basically ALL his conversations were about no more than 2 things. Everywhere I go, I over-hear conversations about TV shows, movies, video-games and fashion. Do we not have other things to talk about?

For crying out loud, I’m NOT saying these things are the devil incarnate. I am saying, however (with no hesitation at all), that they occupy too much of our time, money and discussions. They affect our imaginations!

Here’s the point. Instead of making some ridiculous list of ‘things’ that are OK to think about or not, we are told to think about things that are good, pure, praise-worthy, etc. (above verse). We are instructed by Jesus Himself to pray for God’s will to be done “on earth as it is in heaven.” Unfortunately, we only think about that when we are at our churches.

Our imaginations are being sold to the highest bidder, and programmed to be more and more concerned with getting what we want in life. God’s kingdom is about a different mindset than that. Philippians 2:4 (and the verses before and after it) is beautiful – ‘Do not merely look out for your own personal interests, but also for the interests of others.

This will not make you ‘famous’ or ‘successful’.

This is not entertaining or fashionable.

But it is God’s will (a.k.a. His ‘desire’ – what He wants.).(4)

So, be aware of the attempts to capture your imagination. It’s one of the most valuable things for you to protect.

Blessings,

Dale

1. I dare you to read “Colossians Remixed: Subverting the Empire” by Brian J Walsh and Sylvia C Keesmaat. It will scare you – in a good way.
2. ‘Enslaved’ too strong a word? OK, then… Just try to stop living the Western lifestyle and see how easy it is.
3. Though the result is indeed, being clones of everyone else, the language advertisers use is that of ‘diversity’, ‘choice’ and ‘uniqueness’.
4. Though time forbids me from fully explaining, the best catalyst for staying committed to God’s will is community (true community) with others who want to do the same.

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New Zealand is becoming more like America every minute.

And it’s not a good thing.

Yet another Temple for Capitalism (a.k.a. shopping mall) has just recently had it’s grand opening not far from my flat. So many people were flocking to this Marketing Mecca that traffic was jammed all opening-day long.

Lately I’ve been thinking more and more about how my standard of living (and all of the decisions I make to keep it in place) affects the world around me. It’s not been a pleasant exercise for me. I’ve had to realise that many of the choices I make (most are daily) have very negative consequences. This has caused me to think more and more about many things. Take-away beverage (coffee, coke, etc.) cups, plastic shopping bags, plastic water bottles, ridiculously in-efficient and wasteful product packaging, disposable goods and other such things don’t just disappear when we throw them away.

Allow me to share with you some of the terminology that pushes this type of consumerism along. An article (advertisement?) in the Tamaki and Districts Times, celebrated (venerated?) stage one of the opening of the new Consumerist Worship Centre in Mt. Wellington known as Sylvia Park Shopping Centre. Here is an excerpt.

‘Ultimately, Sylvia Park Shopping Centre will feature over 180 specialty stores, indoor/outdoor foodcourt, The Warehouse Extra, Foodtown and Pak n’ Save, a top-line specialty fashion precinct that is set to offer consumers an unprecedented range of fashion labels from a single location, cafes, restaurants and a state of the art theatre and entertainment complex… …Angus McNaughton says that the retail offering at Sylvia Park is the strongest and most diverse of any centre in New Zealand… …there will be brands and stores making their debut appearance on the New Zealand market to provide shoppers at Sylvia Park with the most comprehensive fashion choices available.’

Another article features the ‘new specialised retail store’ Howard’s Storage World with this opening:

‘…families strive to cope with increasing collections of electronic gadgets, toys for weekend warriors and wardrobes overflowing with clothing, shoes and accessories.’

Hmmm… Anyone see a pattern here?

The connection between our ‘comprehensive fashion choices’ and our ‘wardrobes overflowing with clothing’ is both humorous and deeply unsettling. Also unsettling are the use of the words ‘strongest’ and ‘diverse’ in a sentence about a retail centre that promotes anything but strength or diversity. True strength might help us to realise that we don’t actually need any more clothes. It might begin to reveal just how obediently we are dancing to the beat of the fashion drum (which waits till sales have peaked and then changes pace to generate another peak). True diversity has nothing to do with people letting clothing manufacturers tell them what looks good and why they should dress just like everyone else.

I know we may think ‘it’s just business’ and that it’s harmless, but I think we really need to be aware of the impact that this has on our identities.

Our identities?

Yes. Our identities.

You see, if they can get us to agree with them that we are simply ‘shoppers’ or ‘consumers’ then they have succeeded in altering how we view ourselves – and our identity consists of how we view ourselves. We are not concerned with staying ‘in fashion’ until we are told that we need to ‘make room in your wardrobe for the new season.’ We are quite content with what we have until we are reminded by countless billboards, store-fronts and countless other forms of advertising that we are about to be left in the dust if we don’t keep up with the times. The more I begin to see advertising and marketing for what it really is, the less I’m buying it (literally). We pray ‘lead us not into temptation’ but happily gaze at magazines that tell us how we ought to dress (and also ‘educate’ us as to how we might have ‘healthier’ sex lives) and walk around malls ready to give money to companies who remind us that we can’t do without what they have to offer.

I’m no longer seeing these issues as spiritually neutral. I want to live my life thinking about serving others, not myself. I want my imagination to be captured by the call of the Gospel on my life, not held captive by the call of Globalist agendas. I want my identity to be informed and solidified by the Gospel of Christ, not by anything else.

May we support and encourage one another in our true identity which we could never buy, but that was bought for us with Blood so priceless it could never be sold.

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